AMD FireProTM SDI-Link to address the market for real-time, GPU-accelerated post production and broadcast pipelines requiring Serial Digital Interface (SDI) input and output. AMD FirePro SDI-Link was announced with support from the premier players in the broadcast technology market: AJA, Bluefish444, Blackmagic Design, DELTACAST, DVS and Matrox. Targeting manufacturers, technology integrators and software developers, AMD FirePro SDI-Link allows for the design of fully featured SDI- and GPU-based solutions with ultra-low latency between select AMD professional graphics cards and third party SDI input/output products.
"Integrators in the broadcast and real-time video production market can now benefit from the latest advances in GPU acceleration," said Sandeep Gupte, general manager of professional graphics at AMD. "Solutions built around AMD FirePro SDI-Link, with the support from broadcast technology leaders, are able to simultaneously solve the two key challenges facing video pipeline solution providers today: the need for flexible SDI input and output capabilities, and the requirement for real-time GPU-SDI communication in an integrated solution."
By leveraging the combined decades of SDI-related experience from AMD's technology collaborators, along with the new AMD DirectGMA technology that allows SDI I/O products and select professional graphics cards such as the new AMD FireProTM V7900 SDI to communicate directly over PCI Express® (PCIe), customers can build solutions for virtual sets, professional video production/post-production, on-air motion graphics, on-set 3D VFX, and other scenarios. All of this can be accomplished with ease via APIs exposed in the AMD FirePro SDI-Link software developer kit, allowing the delivery of new capabilities and feature sets with never-before-seen flexibility and cost-effectiveness.
"The video broadcast market has been seeking a reliable, quality solution for some time," said Jon Peddie, president, Jon Peddie Research. "AMD has upped the ante when it comes to the video marketplace by engaging with the top six industry leaders in this space. Kudos to AMD for tackling another market, backed by technology leadership."
