12 September 2011 - The Swedish Ice Hockey Association signed a premium sponsor agreement with KYOCERA MITA Nordic AB. In so doing, KYOCERA becomes one of the premium sponsors of the Swedish Ice Hockey Association and the national team Tre Kronor.
"We are delighted to be able to support the Swedish Ice Hockey Association, along with the men's national team, Tre Kronor, the women's national team, Damkronorna, and the inline national team. This is something that is very close to our heart, especially as it is not only an investment in top level ice hockey but also an expansion within junior ice hockey, which is important to us," says Bo Gustavsson, Head of Nordic Marketing at KYOCERA MITA Nordic AB.
KYOCERA will be seen at Tre Kronor international matches and the TV-Pucken U16 tournament. The first appearance will be at the start of the TV-Pucken tournament on 7 September. The final is scheduled for 11 September 2011.
"Naturally we are delighted with this new partnership. KYOCERA MITA appreciates the importance of active sponsorship which is very important to us, their hands on approach will add real value to the approach that we take," says Tomas Bjernudd, Head of Marketing and Communications at the Swedish Ice Hockey Association.
KYOCERA MITA will also continue, for the third successive year, to be the print and copy partner of the IIHF Ice Hockey World Championships 2012, which are being held in Helsinki and Stockholm. As the Official Print & Copy Partner, KYOCERA MITA will provide 24/7 print and copy services at the World Championships committee sites, its media centre and local committee offices.
About the Swedish Ice Hockey Association
The Swedish Ice Hockey Association (SIHA) was established on the 17th of November 1922 and became a member of the International Ice Hockey Federation (IIHF) in 1920. The SIHA is an organization that promotes, develops and manages ice hockey and inline hockey at all levels. In total there are 598 ice hockey clubs and 2,311 teams to manage and more than 82,000 players and referees. They are responsible for the common interests, needs and desires, both nationally and internationally. SIHA takes part in international ice hockey tournaments with eight national ice hockey teams: Team Sweden, Women’s National Team, Women´s National Team U18, Team U20, Team U19, Team U18, Team U17, Team U16 and the national inline team.
