Thursday, 26 November 2009

Western Digital introduces a My Book range of hard drives with an e-label display.

Western Digital developed the e-label high-contrast smart display which reads like ink on paper, and lets the user create a customised label to describe the drive's contents.

Utilising e-paper technology similar to that found on the ebook readers, the information on the display remains clearly visible even when the drive is unplugged, and can be changed easily and as often as desired. The e-label also shows available storage capacity and drive security status.

The new My Book Studio drives feature user-selected password protection combined with 256-bit hardware-based encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data safe.

The new My Book Studio drives also come equipped with WD SmartWare software, an integrated application which provides automatic and continuous backup, as well as control of the e-label display, password and other settings. When the My Book Studio drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users' files are backed up automatically every time they change or add a file.

WD SmartWare software is compatible with the Apple® TimeMachine. Users with older versions of Mac OS (not equipped with TimeMachine) or those who wish to use the drive for both backup and extra storage have the option to use WD SmartWare software backup capability.

The new Western Digital My Book Studio drives feature:

* Smart display with a customisable e-label that reminds users of what is stored on the drive, available capacity and security status at-a-glance, even when the drive is unplugged;
* High-performance FireWire 800 interface to access data at top speeds and USB 2.0 interface;
* Plug-and-play ready for Mac users and compatible with Apple TimeMachine;
* WD SmartWare software that visually presents consumers' data in a software control center, providing them peace of mind that their precious photos, videos and files are securely protected;
* 256-bit hardware-based encryption and password protection for peace of mind knowing that data is protected from unauthorised access;
* Smaller, sleeker, more streamlined design and elegant book-like shape that takes up minimal space and allows two or more My Book drives to nestle together neatly like volumes on a shelf;
* WD GreenPower Technology™ lowers internal drive power consumption by up to 30 percent, a sleep mode reduces power during idle times, and a power-saving feature turns the drive on and off with your computer;
* Planet-friendly packaging derived from recycled materials to minimise waste;
* HFS + Journaled1 formatting and are compatible with Mac OS X Tiger®, Leopard® and Snow Leopard™;

WD SmartWare software features:
* Visual backup displays that show content in categories and shows the progress of backup;
* Automatic, continuous data backup will instantly make a second copy whenever you add or change a file;
* Retrieve valuable data to its original location whether it's lost data or the file has been overwritten; and,
* Customisable data backup that allows user to set drive security, run diagnostics, manage the power settings, and more from the WD SmartWare control center.

Please click on the links below to view the New Western Digital My Book range:
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Elite+1TB+External+Hard+Drive/1000017722?ref=9bkmpt
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Studio+WDBAAJ0010HSL+1TB+External+Hard+Drive/1000020459?ref=9bkmpt
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Elite+2TB+External+Hard+Drive/1000017724?ref=9bkmpt
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Elite+WDBAAH0010HCH+1TB+External+Hard+Drive/1000021129?ref=1q4bs
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Elite+1.5TB+External+Hard+Drive/1000017723?ref=1q4bs
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Studio+WDBAAJ0020HSL+2TB+External+Hard+Drive/1000020461?ref=1q4bs
http://www.okobe.co.uk/ws/product/Western+Digital+My+Book+Studio+WDBAAJ0015HSL+1.5TB+External+Hard+Drive/1000020460?ref=1q4bs