Wednesday 21 September 2011

Chip Shot: Intel, Asus and Jason Mraz Join in Search for 'Incredible'


Grammy Award-winning recording artist Jason Mraz has teamed with Asus and Intel Corporation for "In Search Of Incredible," a global campaign celebrating the launch of the ASUS new N Series notebook. With audio capabilities developed in collaboration with Bang & Olufsen ICEpower®, one of the world's leading audio-visual brands, and a 2nd generation Intel® Core™ processor, the ASUS new N Series offers users a truly incredible multimedia experience. Mraz has joined forces with Intel and ASUS to create a unique global competition, calling on entrants from 16 countries to submit their ideas of the incredible. Participants are being asked to upload a description of what they find incredible along with any supporting imagery or multimedia content. The incredible prize for the global winner will be the chance to turn their incredible story into a short film with a professional film crew at their disposal. The film will then serve as the final installment in the "Search for Incredible" online film series, which will be screened in January at an exclusive event in Park City, Utah. Mraz, who will be on hand at the screening, is taking an active role in reviewing and selecting the winner. For complete rules and additional information regarding the competition, visit www.insearchofincredible.com. The site also will feature webisodes capturing Mraz’s own quest for incredible. They also can be viewed on the campaign's YouTube channel. Additionally, Mraz has revealed a new song, titled "The World As I See It," which is the theme of the "In Search of Incredible" campaign. The track is streaming now on Mraz’s official website.