Wednesday, 11 January 2012
will.i.am to Tour World for Intel's Ultrabook™ Project
will.i.am, Intel’s director of creative innovation and international recording artist, is gearing up for another world tour. This time, however, he will be traveling around the globe as part of the Intel Ultrabook™ Project. Mirroring the musician’s vision of a richer, more participatory music experience for his fans, the Ultrabook Project will put music at the epicenter of social content to create the ultimate musical expedition. Fans will be able to see what will.i.am sees and experiences, and showcases the inspiration for and creation process behind each of the pieces of music. The 12-city, 12-month tour will kick off in Mexico City at the end of the month and produce 12 original pieces of music inspired by the cities will.i.am visits. Ten-thousand downloads of each piece of music will be available exclusively on intel.com.