Wednesday, 5 September 2012

Developers switch to Windows Phone as app momentum

PureView camera technology, NFC and Nokia Maps integration see next generation of unique and differentiated apps for Nokia Lumia

New York, NY - Nokia today announced a broad range of new, innovative apps for Nokia Lumia smartphones, delivering on its commitment to bring consumers app experiences which are unique, differentiated and unavailable on other platforms.

"It's great to see more and more partners creating their best, most innovative apps for Nokia Lumia consumers," said Marco Argenti, SVP, Nokia Developer Experience. "The ecosystem has achieved exponential growth over the past 18 months, and Nokia has been working closely with developers to create unique and innovative apps, while helping them connect with consumers all over the world. With new opportunities to innovate around features such as PureView camera technology, NFC and the integration of Nokia Maps, we look forward to developers creating their next generation app experiences, and partnering with Nokia to achieve success locally and globally."

Across key consumer verticals, new app experiences coming to Nokia Lumia smartphones include:

Sport

The World of Red Bull app, exclusive to Nokia Lumia for 9 months

The new World of Red Bull app for Nokia Lumia is a new and unique mobile experience which offers consumers full immersion in the World of Red Bull. The app delivers all the latest news from more than 400 Red Bull Athletes around the world, and lets users to pin their favourite athletes to the home screen for live news updates.

In addition to news and information from more than 800 Red Bull events each year, the app delivers access to the Red Bull Culture section, with a huge selection of content spanning music, dance, cinema, art and pop culture, as well as access to Red Bull TV and many other Red Bull apps.

Coming to the Nokia Lumia 920 and Nokia Lumia 820, the enhanced app experience will include the option of small, medium and large Live Tiles, plus Nokia Maps integration and Voice Commands.

Imaging

Vimeo app, with free 3 month trial of Vimeo Plus membership, exclusive to Nokia Lumia

The enhanced Vimeo app experience coming to the Nokia Lumia 920 and Nokia Lumia 820 will enable imaging fans to capture HD video using Nokia's best-in-class camera optics and PureView technology. Offering the highest quality video playback experience, the app will allow users to share videos using NFC tap-to-share technology. The enhanced Vimeo app introduces HD video support, features an easy to use design interface with dynamic live tiles, and enables consumers to purchase Vimeo Plus subscriptions through the app.

Gaming

Angry Birds Roost, exclusive to Nokia Lumia for 3 months

Launching on the Nokia Lumia 920 and Nokia Lumia 820, the new and exclusive Angry Birds Roost experience for Nokia Lumia will enable fans to dive into the wonderful world of Angry Birds, with access to hundreds of walk-through videos, news, ringtones and more, brought together in one unique and original hub experience.

A first for Rovio and the Windows Phone platform, the Angry Birds Roost will offer fans an exclusive ‘Bird Cam' feature. Users can take a picture on their Nokia Lumia, add their favorite Angry Birds characters to the picture, and then share it on Facebook, Twitter, MMS or via email.

Additionally, Angry Birds Roost will have tons of wallpapers and wide Live Tiles on the Lumia start screen.

"Angry Birds Roost is a fantastic place for fans," said Peter Vesterbacka, Mighty Eagle and CMO of Rovio. "Bursting with amazing content, it's a great way for Lumia users to get the full Angry Birds experience all in one app."