Monday 24 June 2013

Lenovo Gets in the 'Miix' with New Range of Touch-Enabled Windows Devices

London, UK Lenovo (HKSE: 992) (ADR: LNVGY) today announced several new touch-enabled Windows laptops, along with Lenovo Miix, a platform-bending multi-mode device that adapts to a user's every need. As a 10.1-inch tablet that converts instantly into a fully-functioning, Windows 8 laptop, the Lenovo Miix combines versatility and power in one touch-enabled device. The IdeaPad S400 Touch, S500 Touch, S210 Touch, U330 Touch and U430 Touch all hail from the company's S Series and U Series, which are notable for their thin and lightweight designs.

The new Lenovo Miix, S Series and U Series devices demonstrate Lenovo's commitment to "touch" as a defining trend in consumer computing. Research analyst firm IDC expects the penetration rate of touch laptops, which now sits at close to 15 percent, to double next year. Leading that trend, Lenovo is innovating across traditional technology segments - such as desktop and laptop PCs - with its new multi-mode, touch-enabled devices.

"Users don't want to choose between a laptop and a tablet. They want both without compromise, and Lenovo Miix delivers," said Vincent Fauquenot, vice president Products and Channels, Lenovo EMEA. "Bringing touch to our laptops is about more than adding a touch-enabled screen. It requires a rethink of the way we interact with our devices, starting with the expectations of customers for a fluid, intuitive user experience. With these devices, touch becomes mainstream."

The new Lenovo Miix multi-mode device, S Series and U Series laptops run Windows 8, providing users a touch-optimized experience utilizing Intel processors for superior performance. The devices also offer pre-loaded software to improve user experience with security and support applications, internet solutions, multimedia and productivity software.

"Lenovo continues to develop sleek and slim touch devices, and the new Miix tablet is a great example of its innovation," said Jordan Chrysafidis, vice president of WW OEM Marketing, Microsoft Corp. "We look forward to continued collaboration with Lenovo to provide amazing devices and experiences to customers that want all the capabilities of a PC in a very mobile tablet design."